Tangible Strategies for Intangible Assets

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one cant manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.'

Year

2004

Language

English

Publisher

McGraw-Hill

Editions

3

Pages

325

ISBN

9780071412865

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