Television Advertising in Canadian Elections
Walter I. Romanow · 1999
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"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET. "While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET. "Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.
Book details
- Year
- 1999
- Language
- English
- Publisher
- Wilfrid Laurier Univ Pr
- Editions
- 4
- Pages
- 252
- ISBN
- 9780889203235
Data source: Wikidata