The Advertising advantageHBR

The Advertising advantage

HBR · 1991

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

This is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.

About the book

This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that work.

Book details

Year: 1991
Language: English
Publisher: Harvard Business School Press
Editions: 1
Pages: 100
ISBN: 9780875842806

Data source: Wikidata

More by HBR

HBR Guide to Work-Life BalanceHBR

HBR Guide to Work-Life Balance

Confidence (HBR Emotional Intelligence Series)HBR

Confidence (HBR Emotional Intelligence Series)

HBR's 10 Must Reads on Nonprofits and the Social SectorsHBR

HBR's 10 Must Reads on Nonprofits and the Social Sectors

HBR's 10 Must Reads on DiversityHBR

HBR's 10 Must Reads on Diversity

HBR's 10 Must Reads on AI, Analytics, and the New Machine AgeHBR

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age

Leadership Presence (HBR Emotional Intelligence Series)HBR

Leadership Presence (HBR Emotional Intelligence Series)

On NegotiationHBR

HBR's 10 Must Reads for CEOsHBR

HBR's 10 Must Reads for CEOs

Harvard Business Review entrepreneur's handbookHBR

Harvard Business Review entrepreneur's handbook

HBR's 10 Must Reads on Leadership Lessons from SportsHBR

HBR's 10 Must Reads on Leadership Lessons from Sports