The Adweek copywriting handbookJoseph Sugarman
The Adweek copywriting handbook
Joseph Sugarman · 2006
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About the book
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Wiley
- Editions
- 4
- Pages
- 360
- ISBN
- 9780470051245
Data source: Wikidata
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