The Age of Responsibility
Wayne Visser · 2011
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"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
Book details
- Year
- 2011
- Language
- English
- Publisher
- John Wiley & Sons
- Editions
- 5
- Pages
- 389
- ISBN
- 9780470688571
Data source: Wikidata
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