The agile marketerRoland Smart
The agile marketer
Roland Smart · 2016
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About the book
"This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"--
Book details
- Year
- 2016
- Language
- English
- Editions
- 1
- Pages
- 219
- ISBN
- 9781119223009
Data source: Wikidata