The Art of Cause Marketing

"Explains how to develop a successful public service campaign. ... Includes important insights into the typical targets of cause ads, the creative process, the effectiveness of different media for cause efforts, and how to research, test, and measure the success of a cause ad campaign. ... Features information on the Advertising Council and how to apply for Ad Council sponsorship, ample cases studies, and over fifty illustrations taken from actual cause advertising commercials and print ads"--Back cover.

Year

2002

Language

English

Publisher

McGraw-Hill

Editions

3

Pages

320

ISBN

9780071387026

Data source: Wikidata