Carl W. Stern
The Boston Consulting Group on strategy
Carl W. Stern · 2006
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"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Jacket.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Wiley
- Editions
- 6
- Pages
- 413
- ISBN
- 9780471757221
Data source: Wikidata