The brand gapMarty Neumeier
The brand gap
Marty Neumeier · 2003
Where to buy
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About the book
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
Book details
- Year
- 2003
- Language
- English
- Publisher
- New Riders
- Editions
- 3
- Reader rating
- 3.8 / 5 (5)
- Pages
- 194
- ISBN
- 9780321348104
Data source: Wikidata
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