Matthew Dixon
The challenger sale
Matthew Dixon, Matthew Dixon, Brent Adamson · 2011
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View on AmazonAbout the book
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Book details
- Year
- 2011
- Language
- English
- Publisher
- Portfolio/Penguin
- Editions
- 5
- Pages
- 221
- ISBN
- 9781591844358
Data source: Wikidata
