The Chasm Companion
Paul Wiefels · 2002
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
First sentence: During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Capstone
- Editions
- 9
- Pages
- 348
- ISBN
- 9781841124681
Data source: Wikidata