Huw Beverley-Smith
The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Huw Beverley-Smith · 2009
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
"Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Cambridge University Press
- Editions
- 2
- Pages
- 401
- ISBN
- 9780521052528
Data source: Wikidata
