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The complete customer relationship management handbook

Peter Flory · 2013

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About the book

Customer Relationship Management (CRM) is as important for the voluntary sector as it is for the commercial world. Understanding what CRM really is and how to apply it properly will help you make more money for your organisation and be more effective in achieving your organisation's mission.

Book details

Year
2013
Language
English
Publisher
Directory of Social Change
Editions
1
Pages
278
ISBN
9781906294724

Data source: Wikidata