The complete idiot's guide to guerrilla marketing
Susan M. Drake, Susan Drake, Colleen Wells · 2008
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View on AmazonAbout the book
Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas
Book details
- Year
- 2008
- Language
- English
- Publisher
- Alpha
- Editions
- 5
- Pages
- 352
- ISBN
- 9781592576715
Data source: Wikidata
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