The consumer consulting board
Tom De Ruyck, Kristof De Wulf · 2013
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In 2011, InSites Consulting coined the term Consumer Consulting Board for the first time to indicate how we manage research communities and the position we give them within a company. If you run them well, communities allow you to make use of the consulting power of consumers: they will help you to make more consumer-relevant decisions. Moreover, the name embodies that companies need to see and treat their consumer community as a board of advisors to rely on every single day. It's more than just another market research tool. A Consumer Consulting Board gives you the strategic capability to (re)shape your business together with consumers.
Book details
- Year
- 2013
- Language
- English
- Publisher
- InSites Consulting
- Editions
- 1
- Pages
- 195
- ISBN
- 9789082056600
Data source: Wikidata