Michael Bhaskar

The Content Machine Towards A Theory Of Publishing From The Printing Press To The Digital Network
Michael Bhaskar · 2013
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, The Content Machine offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age. -- from back cover.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Anthem Press
- Editions
- 1
- Pages
- 226
- ISBN
- 9780857281111
Data source: Wikidata



