Jean-Paul Gaudillière
The development of scientific marketing in the twentieth century
Jean-Paul Gaudillière, Ulrike Thoms · 2015
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The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Book details
- Year
- 2015
- Language
- English
- Series
- Studies for the social history of medicine -- Number 22
- Publisher
- Pickering & Chatto
- Editions
- 2
- Pages
- 267
- ISBN
- 9781848935594
Data source: Wikidata
