The do-it-yourself lobotomy
Tom Monahan · 2002
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About the book
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Book details
- Year
- 2002
- Language
- English
- Publisher
- John Wiley & Sons, Ltd.
- Editions
- 4
- ISBN
- 9780471263753
Data source: Wikidata