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The dynamics of persuasion

Richard M. Perloff · 1993

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About the book

"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.

Book details

Year
1993
Language
English
Publisher
Lawrence Erlbaum
Editions
5
Pages
584
ISBN
9780805863604

Data source: Wikidata

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