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The economics of franchising

Roger D. Blair · 2005

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About the book

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.

Book details

Year
2005
Language
English
Publisher
Cambridge University Press
Editions
1
Pages
338
ISBN
9780511161360

Data source: Wikidata

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