Roger D. Blair

The economics of franchising
Roger D. Blair · 2005
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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
Book details
- Year
- 2005
- Language
- English
- Publisher
- Cambridge University Press
- Editions
- 1
- Pages
- 338
- ISBN
- 9780511161360
Data source: Wikidata
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