The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)S. Mark Young

The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)

S. Mark Young · 1984

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Book details

Year: 1984
Publisher: Marketing Science Inst
Editions: 1
ISBN: 9789992800881

Data source: Wikidata

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