The Elements of Influence: Introducing the Playmaker's Standard

"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.

First sentence: Economists have game theory.

Year

2006

Language

English

Publisher

Dutton Adult

Editions

1

Pages

352

ISBN

9780525949848

Data source: Wikidata