The employer brand

"How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to deliver profitable growth. They are also beginning to recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience. This book provides the first comprehensive guide to developing and managing this critical business asset."--Jacket.

Year

2005

Language

English

Publisher

Wiley

Editions

5

Pages

232

ISBN

9780470012734

Data source: Wikidata