The encyclopaedic dictionary of marketing

"In the dynamic field of marketing, new terms, concepts and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon and usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances and current significance." "This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques. Examples, illustrations, figures and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants."--Jacket.

Year

2006

Language

English

Publisher

Sage Publications Pvt. Ltd

Editions

3

Pages

328

ISBN

9780761935018

Data source: Wikidata