The end of corporate imperialism

Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.

Year

2008

Language

English

Series

The Harvard business review classics series

Publisher

Harvard Business Press

Editions

1

Pages

66

ISBN

9781422179734

Data source: Wikidata