Micheline Maynard
The End of Detroit
Micheline Maynard · 2003
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Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.
First sentence: DETROIT'S LONG REIGN as the dominant force in the American car industry is over.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Currency
- Editions
- 2
- Pages
- 336
- ISBN
- 9780385507691
Data source: Wikidata
