The End of Fashion

"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends. It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing."--BOOK JACKET.

First sentence: The stock market crash of October 19, 1987, left the world in stunned suspension, as millions of people pondered how their lives would inevitably change after nearly a decade of fast fortunes, high living, and conspicuous consumption.

Year

1999

Language

English

Publisher

Harper Paperbacks

Editions

6

Pages

335

ISBN

9780060958206

Data source: Wikidata