John Wilmshurst
The fundamentals of advertising
John Wilmshurst, Adrian Mackay · 1999
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Book details
- Year
- 1999
- Language
- English
- Publisher
- Butterworth-Heinemann
- Editions
- 10
- Pages
- 384
- ISBN
- 9780750615624
Data source: Wikidata
More by John Wilmshurst
John Wilmshurst
The fundamentals and practice of marketing
John Wilmshurst · 2002
John Wilmshurst
The fundamentals and practice of marketing
John Wilmshurst · 1978
John Wilmshurst
The Fundamentals of Advertising (CIM Student Texts: Certificate)
John Wilmshurst · 1995
John Wilmshurst
Below-the-Line Publicity
John Wilmshurst