The fundamentals of marketingEdward Russell

The fundamentals of marketing

Name: The fundamentals of marketing
ISBN: 9782940373727

Edward Russell · 2010

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About the book

The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.