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The future of global business

Michael R. Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe · 2011

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About the book

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

Book details

Year
2011
Language
English
Publisher
Routledge
Editions
1
Pages
752
ISBN
9780415800938

Data source: Wikidata

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