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The guru guide to marketing

Joseph H. Boyett · 2003

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About the book

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

Book details

Year
2003
Language
English
Publisher
John Wiley & Sons, Ltd.
Editions
4
ISBN
9780471434269

Data source: Wikidata

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