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The Handbook of Field Marketing

Alison Williams · 2008

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About the book

The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

Book details

Year
2008
Language
English
Publisher
Kogan Page
Editions
7
Pages
241
ISBN
9780749450250

Data source: Wikidata

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