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The influence agenda

Mike Clayton · 2014

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About the book

Organizations need to be able to change and adapt in order to stay competitive, but this cannot be achieved without the support of stakeholders. This text sets out a highly practical and systematic framework for engaging, influencing and enlisting the support of key stakeholders. Featuring easy-to-use stakeholder management templates, checklists, and advice from the professionals, this book sets out a way to understand who you need to influence, what tactics will work the best, and how to plan and execute your strategy. It includes powerful tools and processes that incorporate the psychology of influence, and grounds them in experience of managing projects and change.

Book details

Year
2014
Language
English
Editions
2
Pages
258
ISBN
9781137355843

Data source: Wikidata

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