Gabriela Salinas
The international brand valuation manual
Gabriela Salinas · 2009
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A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Wiley
- Editions
- 7
- Pages
- 420
- ISBN
- 9780470740316
Data source: Wikidata