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The King of Madison Avenue

Kenneth Roman · 2009

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About the book

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Book details

Year
2009
Language
English
Publisher
Palgrave Macmillan
Editions
1
Pages
282
ISBN
9781403978950

Data source: Wikidata

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