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The Language of Advertising

Angela Goddard · 2002

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About the book

This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.

Book details

Year
2002
Language
English
Publisher
Routledge
Editions
2
Pages
144
ISBN
9780415278034

Data source: Wikidata

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