The loyalty leap
Bryan Pearson · 2012
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About the book
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
Book details
- Year
- 2012
- Language
- English
- Publisher
- Portfolio Hardcover
- Editions
- 1
- Pages
- 263
- ISBN
- 9781591844914
Data source: Wikidata
