The Luxury Market In India Maharajas To Masses

"This volume is a collective guide based on intelligence from consumer research, expert interviews, face-to-face conversations, and most importantly, experience. It covers all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and modes of consumption, analysing strategies to enter the Indian market, communicating the philosophy of luxury brands, and finally understanding India's own luxury. It sets out to uncover strategies that will help avoid market failure and leverage opportunities to win in India."--Back cover.

Year

2012

Language

English

Publisher

Palgrave MacMillan

Editions

1

Pages

217

ISBN

9780230336728

Data source: Wikidata