The man who sold America

The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]. The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.

Year

2010

Language

English

Publisher

Harvard Business Review Press

Editions

1

Pages

435

ISBN

9781591393085

Data source: Wikidata