The Market Driven Organization
George S. Day · 1999
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About the book
"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.
Book details
- Year
- 1999
- Language
- English
- Publisher
- Free Press
- Editions
- 1
- Pages
- 304
- ISBN
- 9780684864679
Data source: Wikidata
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