The marketing planCohen, William A.
The marketing plan
Cohen, William A. · 1995
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About the book
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in the development of their plans.
Book details
- Year
- 1995
- Language
- English
- Publisher
- J. Wiley & Sons
- Editions
- 1
- ISBN
- 9780471755296
Data source: Wikidata
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