The marking enterpriseJean-Claude Thoenig
The marking enterprise
Jean-Claude Thoenig, Charles Waldman · 2006
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About the book
"Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This challenging book makes them explicit and repeatable. It offers a new framework to business practices and to management sciences."--Jacket.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 7
- Pages
- 256
- ISBN
- 9780230001879
Data source: Wikidata
