booktheque

The Mass Marketing of Politics

Bruce I. Newman · 1999

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

Book details

Year
1999
Language
English
Publisher
Sage Publications, Inc
Editions
5
Pages
184
ISBN
9780761909583

Data source: Wikidata

More by Bruce I. Newman

Marketing Revolution in Politics
Bruce I. Newman · 2016
Political Marketing in Retrospective and Prospective
Bruce I. Newman · 2015
A Cross-cultural Theory of Voter Behavior
Bruce I. Newman · 2006
Communication of Politics
Bruce I. Newman · 2003
Communication of politics
Bruce I. Newman · 2003
Handbook of Political Marketing
Bruce I. Newman · 1999
Customer Behavior
Bruce I. Newman · 1998
The Marketing of the President
Bruce I. Newman · 1993
Political marketing
Bruce I. Newman · 1986
Research Agenda for Political Marketing
Bruce I. Newman · 2022