Helen Katz
The Media Handbook
Helen Katz · 2006
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Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control, and communication accountability.
Book details
- Year
- 2006
- Language
- English
- Series
- LEA's Communication Series
- Publisher
- Taylor & Francis Ltd.
- Editions
- 38
- Pages
- 190
- ISBN
- 9781410613974
Data source: Wikidata
