The Media Writer's Guide

"The Media Writer's Guide offers practical advice on developing the skills of a versatile multimedia writer. It assesses the role of corporate, medical, and institutional media writers in a world of evolving media applications resulting from the integration of video and personal computers. The book begins by tracing what were initially two separate industries: computers and television, illustrating how the two have come together to create so-called "new media" applications. The Media Writer's Guide first introduces writers to a study of the linear writing process still in use for corporate video applications, then builds on this foundation with advanced instruction by exploring interactive tools and techniques for creating Web and CD-ROM programming.". "Script formats for various media and project development worksheets help the novice writer to focus on relevant issues and questions at various stages of the media writing process, culminating in a complete, polished script for both linear and interactive projects."--BOOK JACKET.

First sentence: Writing a book on media likely to be published on the cusp of the twenty first century makes it nearly irresistible to open by gazing into the techno-progress crystal ball and, as so many pundits and politicos of late, prophesize on the unlimited potential of the so-called new media to alter the course of man/womankind for the greater good.

Year

1999

Language

English

Publisher

Focal Press

Editions

1

Pages

256

ISBN

9780240803166

Data source: Wikidata