The Michelin men
Herbert R. Lottman, Herbert Lottman · 2003
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About the book
"This is the story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this business."--Jacket.
Book details
- Year
- 2003
- Language
- English
- Publisher
- I. B. Tauris
- Editions
- 1
- Pages
- 320
- ISBN
- 9781860648960
Data source: Wikidata
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