The necessary art of persuasion

"Managers today can no longer rely on formal power to persuade people. Increasingly, you must negotiate shared solutions and learn from colleaguesandemployees to solve problemsand achieve goals. In The Necessary Art of Persuasion," "Jay Conger describes the four essential elements of persuasion and explains how to master them, providing you with the information needed to fulfill your managerial mandate - getting workdone through others."--Jacket.

Year

2008

Language

English

Series

Harvard business review classics

Publisher

Harvard Business Press

Editions

1

Pages

71

ISBN

9781422126714

Data source: Wikidata