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The New Culture of Desire

Melinda Davis · 2002

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About the book

Reveals how customer demands have shifted from physical to spiritual, emotional, and intellectual, noting how this shift has impacted trends and technologies and what it means for marketing teams.

Book details

Year
2002
Language
English
Publisher
Free Press
Editions
5
Pages
288
ISBN
9780743204590

Data source: Wikidata

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