The passion conversationRobbin Phillips
The passion conversation
Robbin Phillips · 2013
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About the book
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Wiley
- Editions
- 2
- ISBN
- 9781118768365
Data source: Wikidata
