Matthew W. Ragas
The power of cult branding
Matthew W. Ragas, Bolivar J. Bueno · 2002
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View on AmazonAbout the book
"Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Crown Business
- Editions
- 1
- Pages
- 224
- ISBN
- 9780761536949
Data source: Wikidata
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